CK Properties — Private Real Estate Representation
Your Home Isn’t A Listing.It’s A Business.
We combine real estate experience, entrepreneurship, investment strategy, technology, branding, and aggressive marketing to maximize what ultimately matters: your proceeds at closing.
The Model
Six Properties.
Twelve Months.
CK Properties is intentionally not designed to operate like a traditional high-volume real estate team. We operate like entrepreneurs, investors, and business operators who happen to sell real estate.
Every property is treated like its own company — with a strategy, a budget, a brand, a launch plan, competitive positioning, weekly performance analysis, and a defined exit objective. The goal isn’t to sell the house. The goal is to maximize your proceeds at closing.
02 / 06
Properties Represented — 2026
01 / 02
Active Listings
$18,000
Marketing Capital Committed
The Two-Listing Rule
TWO.
That’s the maximum number of active listings we’ll represent at one time. Not 20. Not 50. Two.
When your property is one of them, you’re not competing for our attention with dozens of other sellers. Traditional real estate rewards agents for collecting listings. Our model rewards us for maximizing outcomes — Chase and Kody remain directly involved from launch through closing.
- Marketing
- Advertising
- Showing strategy
- Buyer targeting
- Broker outreach
- Content
- Offers
- Negotiations
- Feedback
- Campaign changes
Current Capacity
01 / 02
Active Listings
One representation slot currently available.
Apply for the next available opening →Six.
That’s it.
Six properties each year, because we don’t believe exceptional representation scales infinitely. We don’t want the most listings. We don’t want the most signs. We don’t want the biggest sales team.
We want six properties where our time, capital, creativity and experience can materially influence the outcome. We’ll study the asset. We’ll challenge the obvious strategy. We’ll invest our own money. And we’ll obsess over the number that actually matters:
What you walk away with.
The Founders
Built By Operators. Not Career Agents.
CK Properties was created by two entrepreneurs who happen to have extensive backgrounds in real estate. Their careers outside traditional residential brokerage are precisely the point — they approach property as owners, operators, investors, marketers, and negotiators. Not transaction volume.
Co-Founder | CK Properties
Chase Harris
Entrepreneur, real estate professional, investor, and business operator. Chase thinks about every property in terms of marketing, sales, negotiation, and capital allocation — not transaction count.
Co-Founder | CK Properties
Kody Gruber
Entrepreneur and hands-on real estate operator. Kody brings deep property expertise and direct execution — from underwriting and positioning through negotiation and exit.
20+
Years Of Combined Real Estate Experience
Between the two founders is more than 20 years of experience spanning:
- Residential sales
- Commercial transactions
- Short-term rental operations
- Property management
- Real estate ownership
- GP structures
- LP investments
- Private equity groups
- Entrepreneurship
- Business development
- Marketing
- Negotiation
Marketing Capital Commitment
We Put Our Money Behind The Listing.
CK Properties personally allocates $3,000 in marketing capital for every $1,000,000 of listing price. Every property deserves a real customer-acquisition strategy — there is no predetermined, cookie-cutter marketing package.
The capital follows the strategy.
See What We’d Invest In Your Sale.
Enter a price to see the marketing allocation CK Properties would commit to your sale.
Entrepreneur Vs. Traditional Agent
We’re Licensed To Sell Real Estate.We just don’t operate like traditional agents.
The license gives us the ability to represent the transaction. Our experience as entrepreneurs, investors, property operators, and business owners shapes how we actually approach it. We don’t believe the job begins and ends with photography, an MLS listing, and a yard sign.
The Traditional Model
- 01Get the listing.
- 02Schedule photography.
- 03Put it on the MLS.
- 04Syndicate to the portals.
- 05Host an open house.
- 06Wait for activity.
- 07Reduce the price if necessary.
- 08Repeat.
The CK Model
- 01Underwrite the asset.
- 02Identify the buyer.
- 03Position the property.
- 04Build the campaign.
- 05Commit marketing capital.
- 06Launch intentionally.
- 07Generate demand.
- 08Measure response.
- 09Adapt the strategy.
- 10Create negotiating leverage.
- 11Structure the strongest deal.
- 12Maximize seller proceeds.
Same license.Different operating system.
The CK Operating Model
Every property gets a strategy, a budget, and a launch.
Underwrite
Before marketing begins, understand the asset: comparable sales, buyer demographics, competing inventory, pricing psychology, demand, likely objections, and market conditions.
Position
Determine why this property should win — brand position, buyer profile, pricing strategy, property narrative, and competitive advantages.
Build
Create the campaign: dedicated property website, professional and architectural photography, video, drone, lifestyle content, property branding, and paid digital campaigns.
Launch
A listing shouldn't simply appear online. It should launch — coordinated across MLS, social, email, digital advertising, broker outreach, database outreach, and PR.
Optimize
Marketing isn't set-and-forget. We monitor website traffic, advertising performance, buyer engagement, showing activity, broker feedback, and offer activity — then adjust.
Negotiate
Offers are not simply accepted or rejected. They are structured — price, financing, contingencies, timeline, and probability of execution, weighed against seller objectives.
Exit
Execute the transaction through closing. The final measurement isn't whether the property sold. It's what the seller walked away with.
Untraditional Marketing
If Everyone Else Is Doing It, It’s Probably Not Our Advantage.
There is no universal marketing formula for a $3M+ property. A waterfront residence and a downtown penthouse shouldn’t receive identical campaigns — and neither should a development opportunity, estate property, or investment asset.
We don’t promise to use every tactic. We determine which tactics give that specific property the greatest competitive advantage.
The Annual Portfolio
The Six.
Not “current listings.” The Six — every property CK Properties will represent in 2026. Six opportunities to work with us each year. That’s it.
Waterfront Residence
Estates At Bridgeton
The Longboat Villa
Open Representation Slot
Open Representation Slot
Open Representation Slot
Think Your Property Should Be One Of The Six?
$3M minimum. No exceptions.
Applications are reviewed personally by Chase Harris and Kody Gruber. We represent properties throughout Florida’s west central region. If we believe CK Properties is the right fit, we’ll contact you directly.